About
Publications
Specializations
Conferences & Research
Awards
Other Details
About
Dr.Sujatha palleti has an experience of 15 years in teaching MBA students. Her areas of Research Interest are Stress management and Tourism Management. She has participated in many national and international seminars. She has published 21 research papers in national and international journals. She has authored one book in marketing. She has received “DR APJ ABDUL KALAM LIFETIME ACHIEVEMENT AWARD” in August 2018 for her contributions in teaching and research.
Publications
General Publications
- “Corporate governance in India, evolution and challenges”. Zenith International Journal of Multidisciplinary Research, vol: 4, Issue No: 3, March (2014), ISSN: 2231-5780. Impact Factor:3.0
- “Quality dimensions in marketing of services: A study with special reference to telecommunication services”, International Journal of Research in Commerce & Management,vol: 5, Issue No: 3, March (2014), ISSN: 0976-2183.
- “Indian Banking System – An Overview”, Zenith International Journal of Business Economics & Management Research, vol: 4, Issue No: 3, March (2014), ISSN 2249- 8826, page no: 145-155. Impact Factor:3.0
- “Moderating role of demographic characteristics on customer satisfaction”, Management Today, Vol: 4, Issue No: 2, April (2014), ISSN: 2230-9764.
- “The corporate growth determinants with reference to cipla pharmaceutical company”, International Journal of Marketing Financial Services & Management Research, July (2013), ISSN: 2277-3622.
- “The Antecedents of Brand Loyalty: An Empirical Study on Airtel Cellular Services”, Sumedha Journal of Management, Vol.No:03, Issue No: 09, Sep (2013), pg: 61-65.
- “Switching costs, Customer Satisfaction & Brand Loyalty:An Empirical study on Airtel Cellular Services in Chittor District”, International Journal of Research in Commerce, IT and Management, Vol:02, No:04, Oct- Dec(2013), ISSN: 2277-6753.
- “A study on impact of promotional strategies on brand awareness in dairy industry”, International Journal of Research in Commerce, IT and Management, Vol: 04, No:03, March (2014), ISSN: 2231-5756.
- “Measuring the Foreign Visitor Satisfaction and its influence on Medical Tourism in India”, IJEMR, IF: 1.5.
- “Role of Human Resource Practices in Different Organizations”, Intercontinental Journal of Human Resource Management” ISSN: 2350-0840,Vol:2,issue-1, January 2015, IF:0.414.
- “Crowd Management at Kumbh and PushkarMela”,Zenith International Journal of multi-disciplinary Research, Vol:8 ,ISSN-2231-5780. IF:4.13. (UGC listed Journal: 48877).
- “A study on Tourist’s satisfaction with respect to Krishna Pushkaras”, International Journal of Research and analytical Reviews, Volume:05, Issue:04, Oct-Dec(2018), ISSN: 2349- 5138, (UGC listed Journal).
- “Tourism Infrastructure in Mass Gathering”, International Journal for Research in Engineering Application & Management, Volume:04, Issue:06, Sep(2018), ISSN:2454-9150, IF: 6.4, UGC Listed Journal(64077).
- “A study on Impacts of Pilgrimage with respect to AnnavaramSatyaNarayana Temple in Andhra Pradesh”, Journal of Tourism & Hospitality, Vol: 07, issue: 05, ISSN: 2167-0269.
- “Socio-Economic Impacts of Tourism Development at Andhra Pradesh” International Journal of Research and Analytical Reviews”, Volume:05, Issue:04, Nov(2018), ISSN: 2348-1269(UGC Listed Journal).
- “The impact of Tourism on Economic Growth & Development in Andhra Pradesh”, Journal of Emerging Technologies and Innovative Research, Vol:06, Issue:01, Jan (2019), ISSN: 2349-5162.
- “Socio- Economic Impacts of Coastal Area Tourism: An Empirical Study of Andhra Pradesh’s coastline”, Pramana Research Journal, Vol: 09, Issue: 03, March (2019), ISSN: 2249-2976.
- “Problems and Prospects of Pilgrimage Towards Bara ShaheedDargah( Roti Festival) with special reference to Nellore District, Andhra Pradesh”, Journal of Emerging Technologies and Innovative Research, Vol:06, Feb-2019, ISSN: 2349-5162
- “Socio- Economic Impacts of Pilgrim Tourism in South India”, International Journal of Basic and Applied Research, Vol:09, Issue:05,May(2019), ISSN:2249-3352(UGC Approved Journal).
- “Job Satisfaction and Employee Engagement- Contemporary tools to eliminate Stress among workforce in an organization”, International Journal of Recent Technology and Engineering, Vol:08, Issue-3, Sep(2019), (Scopus Indexed Journal).
- “The Mediation and Moderation Effect of State and Central Government strategies towards Pilgrimage Tourism Development in South India: Relationship among Economic- Cultural – Business – Infrastructure with respect to Pilgrimage Tourism Development”, Journal of critical reviews, Volume: 07, Issue: 18, ISSN: 2394 – 5125. (scopus Indexed Journal).
- 22.“Measuring the factors affecting on work life balance with reference to tour and travel agencies in emerging Andhra Pradesh”, International Journal of Advanced Science and Technology, Volume:29, Issue:12, pp.2465-2472, ISSN:2005-4238(Scopus Indexed Journal).
- “Impact of Employee Perception on Work- Life Balance in Travel and Tourism Industry with reference to Andhra Pradesh”, International Journal of Interdisciplinary Global Studies, Volume: 14, Issue:04, ISSN: 2324-755X
- “A Study on Tourist Perception towardsSpecial Hindu Religious Occasion”, Design Engineering, Issue: 07, November(2021), (Scopus Indexed Journal).
Books
Specializations
HRM & Marketing
Conferences & Research
Research interest
- Stress Management
- Tourism
Research projects
“Impact of Tourism on Socio- Economic Development of Nellore District”
Conference
- Attended International conference on New dimensions in commerce and industry in the globalised era on 22nd February 2014, organized by Dept of Business management, Bharath college of science and management, Thanjavur. Title of the paper –“quality dimensions in telecommunications industry”.
- Attended International Conference on “Corporate Governance: Emerging Issues and Global Challenges” on 30th and 31st January 2013, organized by Dept of Commerce, Sri Venkateswara University, Tirupati. Title of the Paper: A Study on Corporate Governance Practices in Indian Companies.
- Attended International Seminar on “Self Management” on 11th August 2014, organized by Dept of Business Management, Sri Venkateswara University, Tirupati.
- Attended national seminar on “Brand Management in Indian Industry” on 28th March 2014, organized by Dept of Business management, Siddhartha Engineering College, Vijayawada. Title of the paper is “Advertising & Media Management”.
- Attended national conference on “problems encountered by the girl child: Need for sensitization and support” on 10th & 11th March 2014, organized by Dept of Social work, VikramaSimhapuri University, Nellore. Title of the paper- “A study on problems of girl child in India”.
- Attended national seminar on “service sector and quality management in India” on 21st and 22nd February 2014, organized by Dept of Business management, Yogi vemana University, Kadapa. Title of the paper –“ Role of brand awareness in Dairy industry”
- Attended national seminar on “Role of Banking and Finance Sectors in a turbulent global scenario”, organized by Dept of Business management, Sree Vidyaniketan Institute of Management,Tirupati on 14th and 15th February 2014. Title of the paper –“Indian banking System – An Overview”.
- Attended national seminar on “problems and Prospects of Micro, Small and Medium Enterprises in India” on 22nd and 23rd March 2014, organized by Dept of Commerce, Sri Venkateswara University, Tirupati.
- Attended national seminar on “Role of Banking & Finance Sectors in Turbulent global Scenario” on 14th and 15th February 2014, organized by Sree Vidyaniketan Institute of Management, Tirupati.Title of the Paper:Non- Performing Assets of private Sectors Banks.
- Attended national seminar on “Green Marketing Strategies for Sustainable Development”, organized by Dept of Business management, SreeVidyaniketan Institute of Management, Tirupati on 18th September 2009.
- Attended National seminar on “Risk and Insurance Management – Contemporary Issues and Challenges” on 22nd and 23rd December 2012, organized by Dept of Commerce, Sri Venkateswara University, Tirupati. Title of the Paper: Contemporary Issues and Challenges in Indian Insurance Industry.
- Attended National seminar on “Distance education: Quality and Technology Initiatives” on 24th and 25th July 2009, organized by Directorate of Distance Education, Sri Venkateswara University, Tirupati. Title of the Paper: Assessment of learners in Distance Education.
- Attended National Conference on “Eco and Rural Tourism in India – Prospects and Problems” on 13th and 14th July, 2013, organized by Dept of Tourism Management, VikramaSimhapuri University, Nellore. Title of the Paper: Contemporary Issues and Challenges in Indian Insurance Industry.
- Attended National Seminar on “Emerging Trends in Indian Capital Market” organized by Department of commerce and Business Administration, Acharya Nagarjuna University on 29th and 30th September 2015. Title of the paper: Flows of FII’s and Indian Market.
- Attended National Seminar on “Emerging Trends in Indian Capital Market” organized by Department of commerce and Business Administration, Acharya Nagarjuna University on 29th and 30th September 2015. Title of the paper: Indian Stock Market – An Overview
- Attended National Seminar on Role of E-Technology in Travel Agencies: A case study on Thomas cook(India)Ltd, organised by Department of Management Studies, Sri Venkateswara University, Tirupati in August,2017.
- Attended National Seminar on Socio-Economic and cultural impacts of Tourism in Andhra Pradesh, organised by Department of Management Studies, Sri Venkateswara University, Tirupati in August, 2017.
- Attended National Seminar on Role of Social Media Marketing in Tourism Industry, organised by Department of Management Studies, Sri Venkateswara University, Tirupati in August, 2017.
Awards
Other Details
Awards Received : Dr. APJ Abdul Kalam Life Time Achievement Award
Articles, Books : 01
Other Position held : Member BOS at Department of Tourism Management VSU, Nellore
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