Prof. K. Jayachandra Reddy was born in Nainarukandriga Village (Chittoor district). He did his B.Com, in 1994 and M.Com, in 1997 from Sri Venkateswara University. In 1999 he took his M.Phil and Ph.D. in 2003 from SVU. As an active researcher, he is interested in the areas of Accounting & Finance, Entrepreneurship and Consumer affairs. He is having 19 years of teaching & research experience and guided 3 M.Phil., and 2 Ph.D. Scholars. He has published 39 articles in reputed national and international journals. Dr. Reddy attended 44 national and international conferences/seminars and also 56 webinars. He has completed 1 UGC and 2 ICSSR major research projects. He is the life member of All India Commerce Association, Member of BOS in Commerce, SVU and Editorial board member of International Journal of Commerce and Business Management, Thematics Journal of Economics, and International Journal of Technology & Business Management. He served as Co-ordinator of M.Com.(FM), NSS Programme Officer of S.V.U. College of CM&CS, Deputy Warden, Addl. Warden and Warden of S.V.U. College of CM&CS Hostel for Men. He got the Fellow of Hind Agri-horticultural Society (FHAS) Award for the year 2010 from Hind Agri-horticultural Society, Muzaffarnagar, Uttar Pradesh, India.