Department of Commerce
VISION
“To promote accounting and finance professionals through a process of quality and value based education, consultancy, counselling, persistent skill development and infusion of human values for vibrant future”.
MISSION
• To groom competent, confident, creative and committed professionals in the field of accounting and finance.
• To provide the students with inclusive facilities to cater to their industry learning, placement opportunities and social needs
• To make the students occupy good positions in academic and research institutions and consultancy organizations.
About the Department
The Department of Commerce was one of the oldest departments established during the academic year 1969-70 in SV University (Estd. 1954) to offer M.Com degree course under the aegis of Economics Department, S.V. University College of Arts and Sciences and subsequently it emerged as an independent entity during the year 1971, with Dr. O.R. Krishna Swamy as the founder member of the Department. Under the re-organized set-up during 2006, the Department became a part of the College of Commerce, Management and Information Sciences. For the new millennium, a new course i.e., MFM was started in the year 1999 under semester system. And M.Com (A&F) was started during the academic year 2005-06. Both M.Com and MFM courses were modified to incorporate Choice Based Credit System (CBCS) during the academic year 2006-07. The Department of Commerce is one of the biggest Departments in Sri Venkateswara University campus with a total strength of 320 students. To meet the overwhelming demand for accounting and finance professionals, the Department offers three courses viz., M.Com on Regular basis, M.Com (FM) and M.Com (A&F) on self-supporting basis besides PhD program. Currently, based on NEP guidelines syllabi is restructured to include core, generic electives, compulsory foundations, skill oriented course, mandatory project report, and open electives.
Department of Commerce
Dr. K. Jayachandra Reddy, Professor and Head of the Dept. of Commerce was born in Nainarukandriga village near Puttur. He has obtained his M.Com. & Ph.D. from the S.V. University and M.B.A. from Dr. B.R. Ambedkar Open University. Dr. Reddy appointed as Associate Professor in the Dept. of Commerce of S.V. U. P.G. Centre, Kavali in the year 2007 and repatriated to S.V. University, Tirupati during the year 2012. He promoted as Professor of Commerce during the year 2013. He has completed 1 UGC Major Research Project and 2 Major ICSSR Research Projects. Prof. K. Jayachandra Reddy published 56 articles and 3 books on various topics of his interest and specialization. He has successfully guided 4 Ph.D. scholars and 3 M.Phil. So, for Dr. Reddy attend and presented 56 National and International seminars/Conferences. He served the hostels of the institution in various positions viz., Assistant Warden, Deputy Warden, Additional Warden and Warden and also worked as NSS programme Officer of NSS Unit of S.V.U. College of CM & CS for two years. He is serving as an external member of Board of Studies of MBA of SITAMS, Chittoor and AIETS, Tirupati. Dr. Reddy is the life member of Indian Commerce Association (ICA). Prof Reddy actively engaged in NAAC assignments as Chairperson and Member Co-ordinator of Peer Team visits of different Higher Educational Institutions. He got the Fellow of Hind Agri-horticultural Society (FHAS) Award for the year 2010 from Hind Agri-horticultural Society, Muzaffarnagar, Uttar Pradesh, India. Dr Reddy received Teacher of Excellence Award from S.V. University on 2024 Teacher’s Day Celebrations.
Dr. P.V. Narasaiah
Principal, SVU CM & CS & Professor, Department of Commerce Email drpvnarasaiah@gmail.com
He did his M.Com and obtained first rank. He got his M.Phil and Ph.D in1988 and 1990 respectively. He was appointed as lecturer in commerce in 1992 and promoted to professor in 2009. He published 98 articles in various reputed national and international journals, attended and presented papers at 134 national and international seminars and conferences. He participated in 33 national and international virtual interaction sessions of webinars. He is an editorial member to many reputed journals. He conducted national seminars and acted as co-director for national and international seminars. He also acted as resource person in many conferences/seminars. He has guided 14 Ph.Ds and 3 M.Phils and carried out research projects funded by the ICSSR and UGC, New Delhi. He delivered 12 AIR talks on different contemporary issues. He authored 12 books. He acted as Editor for the book titled “Advanced Accounting” published by APSCHE during the year 2022-23 and course writer for SVU, DDE. He served as Deputy Co-ordinator for National youth Festival. He is a life member of AIAA, AICA and Indian Red Cross Society. He is a BOS member for several universities — Sri Padmavathi Mahila University, Rayalaseema University, YV University, Silver Jubilee College, VS University, Gulbarga University, Sree Rama Engineering College and KSRM Engineering College, and now he is the BOS chairman in Commerce (PG), Dept. of Commerce, SVU. He was appointed as one of the examiners for APCETPG. He is a member of Academic Council of S.G.S Arts College, Tirupati. He was nominated as a member for State Level Committee for AP best teacher awards (APSCHE). He served as Vice-Principal and Warden of SVUCCM&CS.
At present, he is the Principal of the College of Commerce, Management and Computer Science, SV University. He is acting as chairman for College inspection committees and as member for many university committees. The Govt. of Andhra Pradesh honoured him with BEST TEACHER AWARD for the year 2023. Besides, he was given Appreciation certificate by the i-manager, a reputed international journal for acting as a Member of Editorial Board. In 2024, He received the Mother Teresa’s Service Award by X-ray Saitya Samskrithika Seva Samithi, Vijayawada and Award of Excellence (Distinguished Alumni Excellence) from the Govt. College for Men (A), Kadapa.
Department of Commerce
Dr. P. Mohan Reddy
Staff Designation : ProfessorQualifications : M.Com., M.B.A., Ph.D.
Experience : 29Years
Faculty Type : Regular
Specializations : Finance and Accounting
Research Interests :
Email : dr.pmohanreddy@gmail.com
Dr. P.V. Narasaiah
Staff Designation : Principal, SVU CM & CS & Professor, Department of CommerceQualifications : M.Com, M.Phil, Ph.D.
Experience : 27 Years
Faculty Type : Regular
Specializations : Organisational Behaviour HRM , Human Resource Development, Management Accounting, Cost Accounting and Financial Markets and Services
Research Interests : Industrial Finance and Small Industry Management
Email : drpvnarasaiah@gmail.com
Dr. M. Venkateswarlu
Staff Designation : Professor & Vice-PrincipalQualifications : M.Com, MBA, M.Phil, Ph.D., PGDCA
Experience : 28 Years
Faculty Type : Regular
Specializations : Quantitative Techniques for Decision Making, Financial Services, Project Planning and Control
Research Interests : Marketing, Quantitative Techniques for Decision Making, Financial Institutions and Markets
Email : drmidasala@gmail.com
Dr. K. Jayachandra Reddy
Staff Designation : ProfessorQualifications : M.Com., M.B.A., M.Phil., Ph.D.
Experience : 19 Years
Faculty Type : Regular
Specializations : Accounting, Finance and Entrepreneurship
Research Interests : Accounting & Finance and Entrepreneurship
Email : drjcreddy@gmail.com